Sweepstakes encourages families to set technology ground rules 
for a chance to win a trip to Disney World

ALEXANDRIA, Va., (Jan. 19, 2016) — National PTA and LifeLock, Inc. (NYSE: LOCK) today announced The Smart Talk Giveaway, in which one lucky family will win a trip to Disney World for a dream summer vacation. The Smart Talk Giveaway is part of a national effort to help families have conversations about online safety and agree on ground rules together for using the Internet and mobile devices. The sweepstakes is now open and all families are encouraged to participate.

“Today, kids are getting devices as early as nine or 10 years old. As we tell our kids to look both ways before crossing the street and teach them to practice good behavior, it is just as important to talk to them about being responsible and safe in the increasingly digital world,” said Laura Bay, president of National PTA. “National PTA is excited to collaborate with LifeLock to not only help families have these open conversations, but reward them with a trip to Disney World.”

Last fall, LifeLock and National PTA launched The Smart Talk—a free digital tool designed to empower families to make smarter, safer choices online and build the next generation of digital citizens. The tool provides an interactive experience that guides parents and kids through a series of questions and conversations about topics such as safety and privacy, screen time, social media, apps and downloads, texting and calling, reputation and respect, and online videos and cameras. After agreeing on healthy limits together, they can create a personalized family agreement to post in their home as a reminder.

Any family that goes to TheSmartTalk.org/#/Giveaway by Feb. 16 is eligible to enter The Smart Talk Giveaway. One lucky family will be selected to win a trip for four to Disney World July 1-5, 2016. The winning family also will be highlighted during the 2016 National PTA Convention & Expo, which will take place June 30 to July 3 at the Walt Disney World Swan & Dolphin Resort.

“The best time to teach our kids good online habits is right now,” said Hilary Schneider, president of LifeLock. “The Smart Talk gives parents new language to help develop an ongoing dialogue with their kids, so that the conversation can evolve over time as kids grow and take on more responsibility.”

The sweepstakes winner will be announced in early March. For more information about The Smart Talk Giveaway, visit TheSmartTalk.org/#/Giveaway or TheSmartTalk.org.

About National PTA

National PTA® comprises millions of families, students, teachers, administrators, and business and community leaders devoted to the educational success of children and the promotion of parent involvement in schools. PTA is a registered 501(c)(3) nonprofit association that prides itself on being a powerful voice for all children, a relevant resource for families and communities, and a strong advocate for public education. Membership in PTA is open to anyone who wants to be involved and make a difference for the education, health, and welfare of children and youth.

About LifeLock

LifeLock, Inc. (NYSE:LOCK) is a leading provider of proactive identity theft protection services for consumers and consumer risk management services for enterprises. LifeLock’s threat detection, proactive identity alerts, and comprehensive remediation services help provide peace of mind for consumers amid the growing threat of identity theft. Leveraging unique data, science and patented technology from ID Analytics, Inc., a wholly-owned subsidiary, LifeLock offers identity theft protection that goes significantly beyond credit monitoring. As part of its commitment to help fight identity theft, LifeLock works to train law enforcement and partners with a variety of non-profit organizations to help consumers establish positive habits to combat this threat.

Media Contacts
Heidi May Wilson, National PTA
hmay@pta.org, (703) 518-1242

Becca Youngs, LifeLock
media@lifelock.com, (480) 427-2170